POPUNDERS: DECODING THE HIDDEN ADS YOU SEE (AND DON'T)

Have you ever noticed a strange pop-up window suddenly showing up on your screen while surfing the web? It might be a popunder, an advertising tactic that often slips past. These ads load in a new window behind your current tab, rarely interrupting your browsing experience. Popunders are designed to be subtle, making them difficult to spot. They o